I’m getting on my soapbox today. Today, I’m going to share one my pet peeves (pun intended) and why it’s necessary to “eat your own dog food“.
I have seen several website and graphic designers with business names, websites, logos, etc that are not creative. Recently, I was visiting once such website that was very “minimalist”. There were a lot of portfolio pictures, but few words… a website equivalent of a Flickr album.  It didn’t have a logo and the company name was essentially John Doe Design. If I’m looking for a graphic designer, I’m looking for someone who is creative.
Creativity starts at your company name, your “identity”. Jeff Fisher’s article ‘Literally “making a name for yourself”‘ delves into this issue further. Jeff points out “coming up with a clear, explanatory, clever name is always a challenge, but it can be your most important introduction to the world”. He’s absolutely right and, in my opinion, anyone in the creative field should have a name that says “hey, I’m creative”. John Doe Design isn’t going to cut it.
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